Bupa, and other employers, could collect a database of where their employees live and their various possible routes home. A system could then be set up with local councils or community groups or where elderly or isolated individuals could register, to receive brief home visits.
Employees would sign up to do something good on their way home. Ideally this would break up their evening commute, meaning they could walk to the house of the person they are visiting, thus improving their own physical health and the wellbeing of the isolated individual.
This is a spin on GoodGym – a wonderful organisation that already exists for those who wish to get fit by doing good, but it would be made available to all staff our a regular basis as part of the daily ritual of commuting.
What are the benefits of your concept for the individual and the employer?
This could be a fantastic opportunity for people to ‘give back to the community’ during their daily ritual of commuting and would probably help them to unwind after a long days work. The employer would benefit from the positivity of their employees actions.
What might the impact of your concept be and how might it be measured?
This is a chance for employees to reach out to the community beyond the workforce.
How might your concept be designed to scale and spread to reach as many people as possible?
From the outset, the concept is designed to reach out very broadly.
How might you design a small experiment around your concept that would mobilise action?
This idea could be tested with a few willing individuals straight away.